The European Green Deal
In December 2019, the European Commission announced a new European growth strategy: the European Green Deal. Its ultimate goal is to make Europe the first climate-neutral continent by 2050. The European Commission aims to do so by, inter alia, putting forward (legislative) measures focusing on energy transition, circular economy, sustainable transport, biodiversity and agriculture. In 2020, the European Commission kickstarted its (legislative) activities in many of the policy areas under the Green Deal. The increase in the EU’s 2030 climate ambition is expected to accelerate the implementation of the Green Deal’s initiatives in 2021 and beyond. The European Green Deal activities are supported by the EU’s response to the COVID-19 pandemic, which is aimed at sustainably emerging the European economy from the health crisis.
Why is it important?
The measures stemming from the European Green Deal will provide opportunities but will also pose challenges to businesses and organizations. The green transition will require significant efforts both from the public and the private sector. Building on its work in 2020, the European Commission will continue announcing new initiatives in 2021. They will work together with the European Parliament and Council of the EU to find agreement on far-reaching policies setting out ambitious targets to reach the 2050 decarbonization goal.
Whether you are a frontrunner in your respective field or a company which is challenged by these new policies, the European Green Deal will affect your business. Dr2 Consultants’ experience in dealing with specific sustainability topics allows us to identify clear-cut opportunities and threats for your organization.
Why The European Green Deal Impact Scan?
Dr2 Consultants’ European Green Deal Impact Scan will provide you with a comprehensive overview of how the European Green Deal will affect your business, identifying the opportunities and challenges and highlighting moments to positively influence the policies and legislation.
The Impact Scan can be performed either in the form of a strategic session or written assessment – based on your preference – and can consist of the following elements:
1. What is the European Green Deal?
- Comprehensive analysis of the EU’s new Growth Strategy;
- Analysis of the existing regulatory and policy framework applicable to your business;
- Assessment of the impact of future and/or ongoing legislative initiatives relevant to your business.
2. Development of a Public Affairs strategy addressing the opportunities and risks stemming from the European Green Deal
- Support in defining your company’s ambition and narrative in the context of the European Green Deal;
- Identification of the key stakeholders within the EU institutions and industry;
- Analysis of potential moments of influence based on the overview of future and/or ongoing legislative initiatives;
- Formulation of your key objectives and messages, including the development and implementation of communication activities;
- Advice on the most suitable Public Affairs structure within your organization.
Some examples of the European Green Deal’s impact on businesses:
To tackle unnecessary and excessive packaging, and drive improvements in design for re-use and recyclability, the Commission will reinforce the essential requirements for packaging under the Packaging and Packaging Waste Directive. Additionally, the Commission will revise the Ecodesign Directive to make it applicable to the broadest range of products, thus requiring all products placed on the EU market to ensure high environmental performance. The European Green Deal Impact Scan can help you assess which requirements will be applicable to your products.
Under a new Strategy for Smart and Sustainable Mobility, data that car manufacturers, infrastructure and service providers collect will be used to increase the transport sector’s efficiency, safety and sustainability. On the other hand, clean transport modes such as electric vehicles will be facilitated by deploying alternative fuel infrastructure while other cars, ships and planes will be subject to stricter emission standards. The European Green Deal Impact Scan can help you detect specific financial and legislative opportunities for smart and sustainable mobility.
The review will improve the sustainability and competitiveness of the EU battery industry by setting sustainable product design requirements and adopting rules on recycled content. Additionally, it will lay down measures to improve the collection and recycling rates of all batteries, to improve the recovery of valuable materials and to provide guidance to consumers.
Under a new Farm-to-Fork Strategy, the European Commission will address unsustainable land use and other impacts of the food value chain. It will propose circular approaches to tackle sustainability challenges in linear food systems. For example, in use of resources such as land, nutrients, water and chemicals. The Commission will also work with the food supply chain operators to seek commitments for more circular food production and retail practices.
Within the framework of a new Offshore Renewable Energy Strategy, the European Commission will lay out how to best exploit and scale-up offshore renewables (generation, distribution, use) to reach climate neutrality by 2050. As Europe deals with the effects of COVID-19 it is crucial to avoid significant delays in offshore renewables investments, as this sector can also ensure that the recovery leads to sustainable growth. With the European Green Deal Impact Scan, you can easily identify specific opportunities for your business in this rapidly growing sector.
With the Chemicals Strategy for Sustainability, the EU aims to take a step forward in becoming a toxic-free environment. The strategy builds on the existing EU approach to chemicals management by laying out a new long-term vision for the EU’s chemical policy. The EU aims to further legislate the exposure to chemicals in products, shape legislation on water, soil and air, as well as to regulate sources of pollution such as industrial installations and waste.