European Green Deal Impact Scan

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The European Green Deal

In December 2019, the European Commission announced a new European growth strategy: the European Green Deal. Its ultimate goal is to make Europe the first climate-neutral continent by 2050. The European Commission has done so in the past few years by, inter alia, putting forward (legislative) measures focusing on energy transition, circular economy, sustainable transport, biodiversity and agriculture. With the recent Fit for 55 package, the European Commission also aims to make the European economy fit for a 55% emissions reduction by 2030. Dr2 Consultants launched its European Green Deal Impact Scan service to help companies assess European Green Deal’s impact on their business.

European Green Deal

Why is it important?

The measures stemming from the European Green Deal will provide opportunities but will also pose challenges to businesses and organizations. The green transition will require significant efforts both from the public and the private sector. Building on its initiatives, the European Commission will work together with the European Parliament and Council of the EU to find agreement on far-reaching policies setting out ambitious targets to reach the 2050 decarbonization goal.

Whether you are a frontrunner in your respective field or a company which is challenged by these new policies, the European Green Deal will affect your business. Dr2 Consultants’ experience in dealing with specific sustainability topics allows us to identify their impact, as well as clear-cut opportunities and threats for your organization.

Why The European Green Deal Impact Scan?

Dr2 Consultants’ European Green Deal Impact Scan will provide you with a comprehensive overview of how the European Green Deal will affect your business, identifying the opportunities and challenges and highlighting moments to positively influence the policies and legislation.

The Impact Scan can be performed either in the form of a strategic session or written assessment – based on your preference – and can consist of the following elements:

1. What is the European Green Deal?

  • Comprehensive analysis of the EU’s new Growth Strategy;
  • Analysis of the existing regulatory and policy framework applicable to your business;
  • Assessment of the impact of future and/or ongoing legislative initiatives relevant to your business.

2. Development of a Public Affairs strategy addressing the opportunities and risks stemming from the European Green Deal

  • Support in defining your company’s ambition and narrative in the context of the European Green Deal;
  • Identification of the key stakeholders within the EU institutions and industry;
  • Analysis of potential moments of influence based on the overview of future and/or ongoing legislative initiatives;
  • Formulation of your key objectives and messages, including the development and implementation of communication activities;
  • Advice on the most suitable Public Affairs structure within your organization.

Some examples of the European Green Deal’s impact on businesses:


To tackle unnecessary and excessive packaging, and drive improvements in design for re-use and recyclability, the Commission will reinforce the essential requirements for packaging under the Packaging and Packaging Waste Directive. Additionally, the Commission has published a revision of the Ecodesign Directive to make it applicable to the broadest range of products, thus requiring all products placed on the EU market to ensure high environmental performance. The European Green Deal Impact Scan can help you assess which requirements will be applicable to your products.


Under the new Strategy for Smart and Sustainable Mobility, data that car manufacturers, infrastructure and service providers collect will be used to increase the transport sector’s efficiency, safety and sustainability. On the other hand, clean transport modes such as electric vehicles will be facilitated by deploying alternative fuel infrastructure while other cars, ships and planes will be subject to stricter emission standards. The European Green Deal Impact Scan can help you detect specific financial and legislative opportunities for smart and sustainable mobility.


The review of the Batteries Regulation will improve the sustainability and competitiveness of the EU battery industry by setting sustainable product design requirements and adopting rules on recycled content. Additionally, it will lay down measures to improve the collection and recycling rates of all batteries, to improve the recovery of valuable materials and to provide guidance to consumers.


Under the new Farm to Fork and Biodiversity Strategies, the European Commission aims to make European food systems fairer and more sustainable and resilient, while protecting nature and reversing the degradation of ecosystems. Among others, the Commission will propose food waste targets and labelling requirements. It will also work with food supply chain operators to seek commitments for more circular food production and retail practices. The European Green Deal Impact Scan can help you detect the opportunities ahead for your business.

Renewable energy

With initiatives such as the revision of the Renewable Energy Directive, the European Commission is seeking to accelerate the take-up of renewables and decrease the energy dependency of the EU. Other initiatives on topics such as offshore renewable energy, hydrogen and energy infrastructure also aim for sustainable growth and climate neutrality by 2050. With the European Green Deal Impact Scan, you can easily identify the opportunities for your business in this rapidly growing sector.


With the Chemicals Strategy for Sustainability, the EU aims to take a step forward in becoming a toxic-free environment. The strategy builds on the existing EU approach to chemicals management by laying out a new long-term vision for the EU’s chemical policy. The EU aims to further legislate the exposure to chemicals in products, shape legislation on water, soil and air, as well as to regulate sources of pollution such as industrial installations and waste.

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