European Green Deal Impact Scan

The European Green Deal

In December 2019, the new European Commission led by Ursula von der Leyen, announced a new European growth strategy: the European Green Deal. The ultimate goal is to become the first climate-neutral economy by 2050. The European Commission aims to do so by, inter alia, putting forward measures focusing on energy transition, circular economy, sustainable transport and agriculture.

European Green Deal

Why is it important?

The measures stemming from the European Green Deal will provide opportunities but will also pose challenges to businesses. Therefore, the green transition will require significant efforts both from the public and the private sector. In the coming months, the European Commission is expected to adopt far-reaching policies, which will reinforce and revamp existing legislation, setting out ambitious targets to reach the 2050 decarbonization goal.

Whether you are a frontrunner in your respective field or a company which is challenged by these new policies, the European Green Deal will affect your business. Dr2 Consultants’ experience in dealing with specific sustainability topics allows us to identify clear-cut opportunities and threats for organizations dealing with the green transition.

Why The European Green Deal Impact Scan?

Dr2 Consultants’ European Green Deal Impact Scan will give you a comprehensive overview of how the European Green Deal will affect your business, identifying the opportunities and challenges and highlighting moments to positively influence the policies and legislation.

The Impact Scan can be performed either in the form of a strategic session or written assessment – based on your preference – and can consist of the following elements:

1. What is the European Green Deal?

  • Comprehensive analysis of the EU’s new Growth Strategy;
  • Analysis of the existing regulatory and policy framework applicable to your business;
  • Assessment of the impact of future and/or ongoing legislative initiatives relevant to your business;

2. Development of a Public Affairs strategy addressing the opportunities and risks stemming from the European Green Deal

  • Support in defining your company’s ambition and narrative in the context of the European Green Deal;
  • Identification of the key stakeholders within the EU institutions and industry;
  • Analysis of potential moments of influence based on the overview of future and/or ongoing legislative initiatives;
  • Formulation of your key objectives and messages, including the development and implementation of communication activities;
  • Advice on the most suitable Public Affairs structure within your organization.

Learn more about our services here.

Some examples of the European Green Deal’s impact on businesses:



To tackle unnecessary and excessive packaging, and drive improvements in design for re-use and recyclability, the Commission will reinforce the essential requirements for packaging under the Packaging and Packaging Waste Directive. The essential requirements will be reinforced to ensure that all plastic packaging in the EU market is reusable or recyclable in an economically viable manner by 2030. These higher standards will profoundly impact existing business models and production processes.



The European Commission will adopt a new strategy for smart and sustainable mobility. On the one hand, data that car manufacturers, infrastructure and service providers collect will be used to increase the transport sector’s efficiency, safety and sustainability. On the other hand, clean transport modes such as electric vehicles will be facilitated by deploying alternative fuel infrastructure while other cars, ships and planes will be subject to stricter emission standards.



The legislation on batteries will be modernized in the context of rapid global developments in electric mobility and energy storage. The review will improve the sustainability and competitiveness of the EU battery industry by setting sustainable product design requirements, rules on recycled content and measures to improve the collection and recycling rates of all batteries, as well as to improve the recovery of valuable materials and provide guidance to consumers.



The new Farm-to-Fork Initiative will address unsustainable land use and other impacts of the food value chain. It will propose circular approaches to tackle sustainability challenges in linear food systems. For example, in use of resources such as land, nutrients, water and chemicals. The Commission will also work with the food supply chain operators to seek commitments for more circular food production and retail practices.